Posted on Jun 29, 2010 in updates | No Comments

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Yep. That is what http://amazon.com, the largest online retailer in the world has looked like for the past HOUR (I first noticed at 4:00 EST).  When you think about how much money they must be losing every minute, it’s staggering.  All category pages are empty, no orders can currently be placed.
 
Interestingly, though, I’ve not been able to find one single mention of this monumental downtime ANYWHERE on the web, except for twitter search results (http://search.twitter.com/search?q=amazon+down).  Nothing on the tech blogs… Nothing from news.google.com, except for a small mention on barrons.com (http://blogs.barrons.com/techtraderdaily/2010/06/29/amazoncom-out-of-order/).
 
It’s actually a great example on how Twitter can break news far before any established medium for delivering the news.
 
We’ll see how long this outage lasts, but I’m sure *someone’s* going to get fired.
 
Amazon’s last tweet from their official @amazon twitter account was on June 7th: “Shop 3 days of Lightning Deals for Father’s Day, June 7-9, 6 a.m. through 10 p.m. Pacific Time, at http://amzn.to/AmazonFathersDay.” — Talk about your shoddy customer service.
 
UPDATE at 5:09pm
 
Now seeing “Http/1.1 Service Unavailable” error:
 
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UPDATE at 5:19pm: Still down.

UPDATE at 5:33pm: Still down.

UPDATE at 5:45pm
 
Now back to seeing “Http/1.1 Service Unavailable” error:
 
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UPDATE at 5:56pm: Still down.  Not a peep on Mashable, TechCrunch, etc, etc. Weird.
 
UPDATE at 6:04pm: For what it’s worth, a fellow Twitter user mentioned to me that they (Amazon) are performing a site upgrade and that it should be complete “within 2 hours.” http://twitter.com/fumihikotom/status/17365658954 (Thanks for the tweet!)

UPDATE at 7:41pm: Still down. I can’t believe it.